The right thing for your success

Best practice was yesterday - best thinking is in demand today and tomorrow!

Where does the term VUCA come from?

VUCA is an acronym used by the American Military. It stands for Volatile, Uncertain, Complex and Ambiguous.
It was the response of the US Army War College to the collapse of the USSR in the early 1990s. Suddenly, there was no longer the only enemy, resulting in new ways of seeing and reacting.

The world of today
Neither an organisation’s leadership nor its strategies are spared in today’s VUCA world. Experiences, dogmas and paradigms must all come under scrutiny; it is no longer a case of finding the one way or the management tool: standards give way to individuality.


You as a leader
As a manager, you are responsible for the lion’s share of the decisions about the parameters that define how your organisation can operate.
The increase in volatility, uncertainty, complexity, and ambiguity means that you and your business must seek new orientations and take a fresh approach to management. Only then can you guarantee positive results in changed circumstances.

The VUCA world challenges you to find your own way. You will need to understand the psycho-logic and develop empathic behaviour – in short, to be more concerned with humans and their needs.
Meaning and purpose take a central role in business activities.

Whereas the heroic manager of the past knew all, could do all, and could solve every problem, the postheroic manager asks how every problem can be solved in a way that develops other people´s capacity to handle it.
Charles Handy
Irish economic and social philosopher

What does VUCA mean for your LEADERSHIP and your strategies?



Paint a picture of the future you want. Together; as a compass and for orientation; in order to confer meaning and spark motivation – and to forge internal and external identity and effectiveness.




Understand interconnections; make them transparent. Reflect on the context. Think and plan meta-strategically. Start from the result and work backwards. Harmonise skills. Embrace and exploit behaviours and reactions. Convert anxiety and resistance into productive energy.


Simplicity. Focus on what counts and what it's really about. Trust, transparent connections and processes. Apply energy and force exactly where they will be most effective.


Flexibility. Agility. Scrutinise hierarchical management techniques. Promote a consistent culture for making decisions and accounting for mistakes. Interact transparently with objections. Facilitate innovation and build up resilience.
Innovation craves space, creativity, rapidity, and flexibility. I can help your organisation to pool your combined capacities and exploit your abilities in order to achieve autonomous management. New possibilities will be opened up to you, along with solutions and practical strategies, and, ultimately, your individual path to the results you desire.
Waltraud Glaeser


Inform yourself about innovations for your company.

Sparring: Leadership in a VUCA world

Sparring: Leadership in a VUCA world

Where can you exchange ideas about the topics closest to your heart? Sparring provides you with an opportunity for targeted development of your business.

learn more ...
Leadership analysis: Orientation day

Leadership analysis: Orientation day

The fastest, most effective, most motivating leadership analysis for your business as a whole. The day will give you a sense of direction and create a feeling of starting afresh, as you and your colleagues discover the power of dialogue.

learn more ...
Organisational compass

Organisational compass

The organisational compass is your navigational tool for VUCA times – use it as a guide for your business and the people within it.

learn more ...

I look forward to the dialogue with you


I work for small and medium-sized enterprises (SMEs), corporations and individuals. I treat my references discreetly - on request I will be happy to name selected companies.

Waltraud Glaeser & Partner

Find out how we can help you, your team and organisation navigate complexity and ambiguity.

Angelgartenstraße 17
64846 Gross-Zimmern

mobile +49 1525 38 32 252
phone +49 6071 73 93 25

The following pages might also be interesting for you


By continuing to use the site, you agree to the use of cookies. more information

Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.