How do I invent a traffic jam?
Article by Christian Schwedler, Expert + Speaker for Ambidexterity & Ambidextry
With a red handcart filled with 99 used cell phones, Berlin-based artist Simon Weckert toured the capital.
All phones had a working SIM card as well as Google Maps activated.
In the real world, a man with a red handcart was seen on a car-free street. In the virtual Google Maps world, the green road changed to a red one as the algorithm interpreted 99 slow movements as a traffic jam and then recommended alternative routes.
A famous quote goes, "We shape our tools, and then our tools shape us."
With his action, Simon Weckert demonstrated exactly that. The digital map shows us a condition that does not exist in reality.
We blindly trust this virtual information and adapt our behavior to it. A small reminder that we must not blindly believe everything. Fakes, manipulation and media scandals seem to be on the rise lately. And that nationally (like #NDR scandal) as well as internationally (e.g. #twitterfiles).